Raices Youth Social Entrepreneurship (YSE):
“Hecho Con Raíces” (“Made with Roots”) Youth Social Entrepreneurship (YSE) program was designed by teens through a youth-led planning process in early 2018. Youth explored many possible business ventures through hands-on experiences, site visits, and focused research. Their research and consensus-based decision-making led to the selection of the business of preparing, packaging, and selling canned salsa.
After developing a detailed business plan, which they presented to Centro Tyrone Guzman leadership in May, the youth piloted the business during the summer of 2018 - renting a commercial kitchen to prepare and then sell two varieties of salsa (red and green). They assessed the pilot in fall 2018 and began developing marketing strategies and a long-term plan for the YSE. Funding from the Wells Fargo Foundation helped support kitchen renovations that will allow the youth to bring the salsa production on-site at Centro Tyrone Guzman in 2019, positioning the project for continued growth. Through the operation of this small business, Raíces youth are learning technical skills related to financial management, budgeting, research, marketing, and communications. They are also learning and practicing work readiness skills, such as leadership, problem solving, and work ethic as they build professional networks.